Shattered at Birks

I love receiving a little blue box. I am one of those girls. The
little blue box means the giftie is from Tiffany's or Birks. I will
take anything at either. Like a little girl, I get giddy at the
thought of unwrapping the white or brown ribbon, carefully sliding the
lid off, sorting through the tissue paper and coming to a velvet-like
case holding my sweet surprise...I like this process so much, that I
will go through the trouble of wrapping a present all up again, and
going through the process another time. Heck, when I buy something
from either stores for myself, I will ask them to wrap it up all
nice...like a present.

At my lunch break, I went to Birks to search out a present for the
auntie's retirement. Because I know a blue box can say it all. I was
shocked to see how they treated their jewels. In my material world,
all jewelry was kept safe in velvet or silk boxes, carefully sorted and
organized. Not at this store. Pearl necklaces were tangled with one
another, chains and earrings were mixed together in a crumby old box or
in one huge zip lock bag. I was aghast! The sales lady tried her best
to look through the boxes, but everything was jumbled. YIKES! I
couldn't believe what I was seeing, it was like a nightmare.

The jewels she started pulling out just lost a lot of value in my eyes.
There was no way I was going to pay top dollar for a necklace or
pendant when the actual salespeople or store didn't value/treat them as
much as I would have...as much as the price tag expected one to.

Tags: Mish's Playground, Tampoya, Marketing, Toronto, Birks, Tiffany's