Sunday, August 27, 2006
CASE: Does Telus Rule?
I got a free ruler in the mail from Telus. They are promoting their back-to-school specials. I can see why we got this. We live in Y&E, an area dominated by pretty snobalicious kids who do carry mobiles alongside their iPods. However I am pretty disappointed that I, a Telus subscriber for over 7 years had received no promotional material targetted to me, no upselling, no nothin'. As a matter of fact, I have been so distant from the company that I am considering leaving.
I don't like it when I am not rewarded for my patronage. Kiehl's has a 'buy 10 products receive $50 off' patron program. Heck, my neighbourhood Thai restaurant will give me free spring rolls when I take-out over $25 (and when I don't quite make it, they give it to me anyway).
Yes, it is important to market to potential customers. However, it is extremely important to keep current customers happy.
Tags: Mish's Playground, Tampoya, Marketing, Toronto, Telus