For those of you who visit this blog regularly, you know how much I dislike BMW's customer service, enough to never purchase a bimmer again. You may also know that Mark and I have been eyeing the Acura RDX. The Subaru Forester is also on that list of next car's...
How WOM has been influencing the purchase:
1. Trust - We have received a lot of good feedback from Subaru drivers. The #1 reason why they recommend the car..."They have great customer service."
2. Community - Great reviews from online communities, like the Acura RDX Community.
3. Visibility - We noticed there are about 6 other Subaru Foresters on our street.
Coming soon...my review of the car dealership. This can really, really be a make or break.
Tags: Mish's Playground, Tampoya, Marketing, Toronto, acura rdx, subaru forester, WOM