Jarvis reports on the global study done by Accenture that:
"...nearly 40 percent of internet users download and watch videos on the web and — get this — 54 percent of young people want to create or share their own content on the web."
With all the talk I have been having these past few weeks around online buzz, WOM, community...and now seeing this post, it got me thinking...are marketers keeping track of what their community is saying about them - particularily on video? Man, how this can help with your market research.
Hell, go one step further and let this research help you target your current customers. Check out Tara's great post on Target Practice.
Connect the dots.
Tags: Mish's Playground, Tampoya, Marketing, pinko, WOM