Eli, you have done it again. CaseCamp just keeps getting bigger and bigger. Oh, and better each time.
In case you missed it, CC3 Toronto took place in the trendy Fifth Club. There were over 120 people registered and I believe a good majority of them showed up too.
Sulemaan Ahmed started things off with a case study on SearsTravel, The Greatest Escapes Viral Campaign. He went through some of their changes to the site, making it "more viral" and at the end...how they got more people to consider Sears for travel deals.
Malcolm Allen, Director of Placebrands did a CaseCamp first. He presented with no slides and presented through storytelling - the story of Botswana. He is interested to know how to market this country - however, the circumstances surrounding this strategy are delicate and every detail has to be thoroughly considered. I am still thinking about this one.
Ian Giles presented on Aeroplan Activation Sequence. He spoke about the power of email and how little details can go a very long way. I am definitely with you there. :)
Lastly, there was the Family Guy vs. American Dad presentation by Ryan Ginsberg, Fuel Industries. If you haven't visited the site before - DO IT! So fun! That is all I have to say. You will have to discover it yourself. ...it was very successful! Oh, and they used a lot of social media to get the word out as well ;)
Alright, CC3 Toronto is done...what shall the next one bring?
Tags: Mish's Playground, Tampoya, Marketing, Toronto, casecamp