Personality in an Automatic Email

I ordered a bunch of Moo cards today through Flickr.

Not only was the process super duper easy and fun...but I got the cutest automatic email. It actually made me read the whole thing.

"Hello Michelle

I'm Little MOO - the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who will
print it for you in the next few days. I’ll let you know when it's
done and on its way to you.

Remember, I'm just a bit of software. So, if you have any questions
regarding your order please contact customer services (who are real
people) at:

http://www.moo.com/service

Thanks,

Little MOO, Print Robot


MOO "We love to print"

Tags: Mish's Playground, Tampoya, Marketing, moo, email