Shel Holtz - author, blogger, podcaster, consultant extraordinaire was the guest speaker at AIMS' 10th Anniversary celebration yesterday. AND...it went really, really well.
The lobby was jammed pretty early and all were eager to get seated into the beautiful Berkley Street Theatre. Heck, considering the article on Social Media in today's Globe - it was no wonder the place was packed.
Holtz, presenting on "How Social Media Is Changing Everything Your Know," stressed 'conversations' as the main reason to engage in social media. Here is a brief summary of what went on. However, you can probably get the full transcript off the AIMS website.
- New media causes old media to adapt
- You have to choose when to use which PR tactic based on the audience and message
- The message is controlled (I will add here 'crafted') in the conversation
- You must lose control of the message in order to participate in the conversation
- Share practices - People want to feel like that are in a partnership with your organization
- Blogs increase the story you are telling
- Wiki's encourage the notion that 'all of us are smarter than one of us'
- You should look and monitor posts in order to participate in conversations
- Blogs provide unfiltered intelligence
- Open Source Marketing - allow your community to develop the creative.
Although Holtz didn't provide anything really groundbreaking, most of what he said you can learn off of reading his blog or several other marketing blogs, like Seth Godin or Steve Rubel - one underlying question did stand out...your customers are talking about you, are you listening?
Tags: Mish's Playground, Tampoya, Marketing, Toronto, Social Media, AIMS, Shel Holtz, conversations