In a packed corner of the Pour House, some 50 PR and marketing types gathered to hear Shel Israel - blogger, author, speaker.
For a very detailed description of what happened that night, visit ProPr.
Here are my few points that I learned over the course of the evening:
- Corporations are not adopting blogging as fast as Isreal and co-author Robert Scoble thought.
- REMEMBER: Corporations do not blog. People do.
- Corporations may be scared of blogging but they have no choice - it has reached the tipping point.
I have been reading Isreal's blog for some time and had participated in a Waxxi event with him a few months back...he is a very nice guy (as his business card states) and he definitely hits the topic right on the head. Whether it be back in May or yesterday.
Conversations that stemmed from the lesson lead to what ultimately may help boost if not forward the social media movement - PR agencies, small or big...need to understand this and be evangelists. Educate your clients, educate the corporations.
Tags: Mish's Playground, Tampoya, Marketing, Toronto, PR, Third Tuesday, Shel Isreal, blogging, social_media