Friday, November 3, 2006
Two of my best friends are behaviour analysts. They study human behaviours and they develop programs for changing them. Sometimes I wonder if they are running a program on me to change something I am doing that they find super annoying.
But what struck me about their job was how critical a behaviour analyst can be to a sales or marketing department. They can look at the behaviour of the consumer and develop programs to change it and/or see customer reaction to specific campaigns.
Check out this SAS case study.
Some other good reading along these lines - here is a great study of the impact of customer communities on customer behavior at eBay in Germany.
PS. That pic is in Karlovy Vary in the Czech Republic 2 years ago...oh, the good 'ol wafers!