Wednesday, November 15, 2006

Word Up!

I missed Word Up! yesterday. The word of mouth conference put on by Dave Forde.

If you are a WOM junkie like me, check out some of posts on the event.

3 comments:

Henriette Weber Andersen said...

I have really really lost well.. faith in Word of Mouth..
since my trip to viral la la land.
I hope that most of it is sincere - but fx I know that there are teenagers hired by companies to do " homemade videos" on youtube to hype a product...

it makes me sick to my stomach that people are doing this, especially as it didn't come from genuine interest - it sprang from money..

basically it's all a apart of a strategy - and I guess you can't avoid it, but boy does it make me sad

Dave Forde said...

Mish - you mised out gurl, was a power packed event. Dont' worry, we'll be back next year!

Henriette - great comments and that is something we discussed at the conference, the speakers were put to the test.

Dave

Michelle Tampoya said...

Hey Henriette - it has been awhile. Yes, I know what you are saying. But, I think people can do the same with viral? The way I see it is if the company or myself know we are ethical and the customers are in full control - they we are good.

Dave - what were the experts saying at the conference on this topic?