Wednesday, February 14, 2007
Because I'm so clever...But clever ain't wise
Pete Doherty - love him - no matter what you are doing behind the scenes. Down in Albion gets more brilliant everyday. Loves it.
So, what does this have to do with marketing?
1. Albeit Doherty is in the news almost every day, the music is not. It is rarely touted on the charts and I don't hear many outside my circle who have heard it. Andy have you? ...but that is changing.
2. Word of Mouth = Let me borrow that disc
3. WOM + Borrow = purchase disc for me and someone else as prezzie
4. Good sales in Toronto = babyshambles tour in Toronto