I remember hearing about the “Bride has Massive Hair Wig Out”, from Mark...of all people. He didn't know if it was real or not.
Yesterday, the Globe wrote an article that Unilever, had come clean. They were behind the highly-viewed video on youtube.
What does this all mean in the grand scheme of consumer-generated content? RISKY...and it was a good thing they came out with the truth early...or did they?
Why? Transparency is key in this age. Consumers shouldn't be 'tricked'. I am surprised they held out telling the truth for this long.
With just a few more clicks of my mouse, I decided to look to see if the Sunsilk website had any connection or link to this video - they do not. That is too, too bad really. I think a link or explanation would help with dealing with any backlash (mention of phase 2?)...how about getting users to generate their own videos to be used as a continuous product campaign instead of the commericals?...makes me think that this really wasn't all planned as they say it was so.
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