On your way to the beaches, on Lakeshore Road (east of Jarvis)...you are bound to come across the Crown Royal billboard.
It is a bit confusing, or to some, I can see it as enticing. It is a simple ad with a bottle of Crown Royal and a huge call to action to visit their website - crownroyal.com/golf.
I of course, went home to see what the ad was all about...golf something? Some type of fun interactive golf game? Something to do with daddy day?
Ergh. Another site that fails.
Due to it being alkie, the first page has the typical 'enter age' fields. But unfortunately, there is no connection (except for the bottle of CR) between the ad and this landing page. This was pretty frustrating. I was really hoping there would be something that would make me want to continue...to 'enter'
Although I didn't, I wanted to see if there would be something on the actual site that would have a better connection to the Ad.
It was a little bit better, but I was still left confused as to what I was doing there? Am I there to enter a contest, to join their drinking society or to buy some of the goods? I was lost and I was only on page 2.
What was that call to action again? I forgot why I came...but I know why I left.