Wednesday, November 12, 2008
Bevie Wednesday: Gatorade
Gatorade reminds me of my bball days. Yup, I started playing basketball at the tender age of seven, up until the end of high school. And, there was nothing like the taste of an orange gatorade during a time out, halftime or after the game.
Back then, for me a least, a Gatorade was a game day drink only. Heck, it took a good chuck of my allowance afterall. But why Gatorade and not water or a juice box? Because I wanted to be like Mike. Or because Mike + gatorade = brilliant basketball...and that was what I was trying to achieve.
There was no online site to sell me, only seeing Mike drink gatorade during games and of course, the commercial. That was it. That was enough to sell a little girl trying to be a baller.
So now what? More than a decade later with more advanced marketing and advertising and it is tough harder, tougher to find a sports figure like him. Some one to sell me the drink.
Or maybe there is are too many selling the drink, but they are also selling clothes, cologne, shoes, watches, cars and who knows what else. Marketing has advanced but the market has also become saturated with too many stars...to many hero's...to many messages. It becomes harder and more confusing for us to choose...so we/I don't. I have seen some strategies lose their focus, don't know their audience, or can't decide who their audience is...so the message gets lost.
How do you make sure your startegy stays on course? How do you make sure your 'Mike' reaches and touches your audience in a valuable way?