You need a party dress for an upcoming work party. You go into Holts and come across three that you like.
Dress #1 - Plain black tank dress. It can easily be worn for work with a blazer or dressed up with lots of good jewellry. Can definitely get a lot of milage out of this one. $200.
Dress #2 - Trendy black dress. Can probably wear next year but it is an event-only dress. It cannot be dressed down. $150
Dress #3 - Super trendy dress + favourite designer. Definitely a fashion statement and fits like a glove. It is made by a designer you really love and follow. Don't think you can wear it after this season $350.
Option #1 - Borrow a dress from a friend. Doesn't quite fit but will try to squeeze into it anyway.
Option #2 - Wear the same dress you wore last year and hope no one notices.
So, what do you do? Your decision will most likely be based on emotion and logic (I hope). I love Dress #3 but do I have the money to spend? I can go for Option #1 but I will be uncomfortable the whole night.
This happens everyday with business as well.
Do I go with a vendor who is very popular amongst my peers and within the industry (but I don't know if the company functions well)? Do I go with a supplier that someone else in the company uses, but not for what I want?
When making a decision, whether it is for that black dress or for work, it is key to analyze what is best for you or your project. What may be good enough for someone may not be good enough for you.