Okay, maybe this has been around for a long time...but I have never seen it or used it before. It is the ability to search a website, directly from the Google Search results.
I did a quick search on Grand and Toy (yup, I still do this and not in the address bar) - and the #1 listing was the ability to search the site.
I did a quick search on Grand and Toy (yup, I still do this and not in the address bar) - and the #1 listing was the ability to search the site.
Why does this make sense?
1. People don't go to Grand and Toy to window shop. Most people know what they want (I needed envelopes) so the ability to search for it right there without the extra click was great.
2. A store like Grand and Toy has sooo many products. Going right to their search is easier and faster.
3. Their prime audience are small businesses - they do not have the time to search so why not make the process easier.
1 comment:
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