other day and was told at the register that it was his lucky day.
No, he didn't get his drink for free, which was what he thought.
Instead, he was given a code to fill out a survey online and upon
completion he would then get his free bevie.
So when he got home, he logged onto the site and started the survey.
Seven questions in, he noticed that the progress bar said 7 percent.
Quickly doing the math, he would have to answer 93 more questions to
obtain the free bevie. He didn't think it was worth it. Do you?
Although surveys are a great way to get customer insight, be
realistic. Starbucks may think that their drinks are worth 100
answers but their patrons might not.