There are quite a number of hair salons in my neighbourhood...probably about 6 within a kilometer.
The thing about the hair business is that it is built on customer service.
1. People search for a hairstylist for a long time. The stylist must suit different personalities - they will do what the customer wants, offer suggestions or will have built trust so they can do whatever. If a salon's sylist can do all three of these on the fly by knowing their clients, they will be successful.
2. People are more likely to go to the hairstylist who they have built a relationship with - even if it means travelling a distance.
3. People are willing to pay a reasonable to a lot amount of money on their hair.
If the top three points were met, then a salon should be buzzing with clients.
However, in the last few weeks I have noticed that the three points mentioned above are just not enough anymore for salons. Some of the recent services I have seen salons in my 'hood offer are:
1. Longer hours and open on Monday's!
2. Clinics - how to blow dry your hair, how to trim your bangs, etc.
3. Discounts - 10 - 20% off!
4. Use of online tactics and social media to help spread the word.