Here are a few ideas of what some companies do to get their product
noticed. (As a newbie mommy, I enter quite a few of them)
1. Hook up with a popular site or blog that will run the contest to
their audience. Of course, make sure their audience is your target
2. Run the contest off your facebook fan page, site and/or blog.
3. Have entrants blog, tweet, video for extra entries. This helps
spread the contest around.
Here is a contest I am hoping to win ;)
Stokke Tripp Trapp giveaway - http://bit.ly/hkljC