Samples

One of my first jobs in high school was being a product demonstrator at Costco.  Every week the product would change - frozen pizza, cake, granola bars and even a mop.  I didn't have to 'push' the product, I just had to cook the food and put it out in small sample cups or just demonstrate how to use the product should someone ask.  Occassionally I would ask if someone wanted to have a taste or see how something worked, but very rarely.  Here's why:

1. People, LOTS of people love anything that's free.  Especially when there is no risk involved or you don't have to provide your name. 
2. People get hungry when they are shopping.  Have you ever opened a bag of chips or can of pop while shopping and then paid for the product when checking out?
3. Many people don't steer away from brands or products they are familiar with and know how to use or know what it tastes like.  But, should they have the opportunity to try something without having to buy it...they'll take it.  AND, if they like it more than what they already buy...(don't forget to give a coupon!)
4. People like demonstrations.  They need to know how easy it is to cook or use.  'Yes, just pop it in the microwave!'

Farm to Table Marketing

As the whole 'Eat Local Challenge' and '100 mile diet' grows in popularity, so too are small towns, food organizations and farmers' use of digital marketing.

Why the use of online?
1. Its cheap and/or free
2. You can connect with people from the comfort of your farm
3. There are already communities to tap into

Who/What are some of my favourite organizations making good use of online?

Niagara Culinary Trail
Accommodations, farms, cafes...you name it.  This site gives you great information on getting local goods.

Savour Durham
I will be the first to admit that Ajax, Pickering or Uxbridge are not the first towns to come to mind when I think of yummy food.  But the Savour Durham program gives local restaurants a chance to connect with farmers and feature local food on their menu's.  YUM!

Ontario Culinary Tourism Alliance
Want the 411 on whats going on with food in this province.  'Follow' @OntarioCulinary on twitter.