The Take-Away

When I go to my local fishmonger, he gives me a fresh lemon with my
purchase. Dill too if I'm buying salmon.
The local culinary store always has premium chocolate at the cashier.
Calphalon prints recipes on the back of their receipts. Granmercy
Tavern restaurant in NYC sends guests home with freshly baked muffins
to eat in the morning.
What take-away do you send with your customers?
A take-away is something that will help keep your brand in the mind of
your customer. Small but significant. It's a detail that is noticed
and can put you one notch ahead of your competition.

Marketing Tip #4: Don't Be A Stalker

Following potential customers around your store, sending multiple
followup emails or calls within a day or writing incessantly on their
facebook wall is staulking and it's creepy.
It's just as bad as not asking someone if they need help or not
contacting a customer should they email of tweet a question to you.

Marketing Tip #3: Get Out and Play

Don't let work keep you from getting to events, especially ones that
are industry related.
Socializing with your industry leaders and colleagues keeps you on top
of the latest and greatest. It also keeps you top of mind should a new
job or opportunity arise.
Note: Podcamp Toronto is taking place February 20-21 at Ryerson. Sign
up at www.podcamptoronto.ca

Marketing Tip #2: Smile and Say Hello!

Whether a potential customer is coming in your store or you get a DM
via Twitter or email, be sure to always smile and say hello. Start
off the conversation or potential sale on the right foot.

Marketing Tip #1: Keep your friends close but your enemies closer

Don't be afraid to sign up for email newsletters, facebook groups or
contests that your competitors are running. It is a great way to keep
track of what they're doing and how their doing it.

Book Review: Sleep is for the Weak

I went to the library the other day and the shiny paperback, Sleep is for the Weak, sat on the shelf beckoning my name.  I grabbed it and quickly checked out.

Although the book came out two years ago, I still think there may be a few readers of this blog who haven't heard of it...and should pick it up.  Who and why?

1. PR folks who want to reach out to mommies.
The book contains posts from some of the best mommy bloggers.  And in the last little while, I have received queries from a few people about reaching out to mommy bloggers...before you do so, connect with the community and check out some of the funniest and great posts.
2. Soon-to-Be Mommies
"The Things They Never Told Me," by Izzy Dean is exactly what every soon-to-be mommy should read.  Like Dean, nobody told me what I was in for...and I felt ripped off.
3. New Mommies