1030 @markus64
- Learn by doing
- What works in one organization is unique to that organization
- Cargo Cult mentality
- Case Study: Fiskars
- Social Media plugs into your organization
- Who you see in the real world is who you will be online
- We get so caught up in the cutting edge stuff that we lose sense of reality / the basics
- Governance - make it an organization wide project
- You cannot ignore mobile no longer
- Bare minimum - skin for mobile
- easy to use, easy to access
- Hallway testing - ask another group to test for you, even if its your colleagues in your organization
- A social media policy is meant to be encouraging to your employees and how to use
1130 @markevans - Why Core Messaging Matters
Core messaging - it's what you sell or your expertise
Whats in in for me?
Why I should care?
145 @cugelman
- The play of reciprocation techniques
- Your memory and attention will affect your behavior
- mediated experience = real life experience
- social actor - ppl interface with technology like people
- web sites can be influential if they mimic influential people
- source interpreter -must have credibility, attractiveness
- if you don't have feedback, you cant tailor the message
- just telling ppl what to do
- ppl are very susceptible to peer pressure
- motivation and goals help influence change
Tools for understanding behavior:
- Fogg behavior model - when someone motivation is high and their ability is high, they need a trigger = change behavior
- Cialdini persuasion - reciprocity, consistency and commitment, social proof, liking, authority, scarcity
Great examples - groupon, avaaz.org, Old Spice FB, Rainbow Warrior
245 @orangesynapse
- wait and watch - don't panic that your competitors have released before you. Just make sure what you do it right for the market and your customers
- understand your industry and the way they play
- build relationships and get influencers on your side before you approach the c-suite
- get people involved early
- use marketing campaigns dollars to help fund a pilot tactic
- build a grassroots innovation team
- socialize your strategy with decision makers and why it would be important to them. What they get in return, help them with their agenda
- get upper middle management excited before you get to the c-suite
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